Steve Frisch

Steve Frisch


Steve is President of Sierra Business Council and one of its founding members. Over the last 20 years Sierra Business Council has leveraged more than $100 million of investment in the Sierra Nevada and its communities through community and public-private partnerships.  Sierra Business Council also manages the Sierra Small Business Development Center focusing on advancing sustainable business practices and linking new and expanding businesses to climate mitigation and adaptation funding. Steve manages SBC’s staff and programmatic development.

Prior to joining the Sierra Business Council, Steve owned and operated a small business in Truckee. Steve serves on the board of the California Stewardship Network, the Large Landscape Practitioners Network, the National Geographic Geo-tourism Council, Capital Public Radio, and Leadership For Jobs and a New Economy.  Steve is also a former Fulbright Exchange Program Fellow, sharing information and knowledge gained in the Sierra Nevada in China and Mongolia.  Steve is a graduate of San Francisco State University with a B.A. in Political Science.


Personal Highlights:

Steve lives in Truckee with his wife Lisa. He is an avid reader of history, politics, community planning and Sierra issues. Steve enjoys traveling the back roads, connecting to local history, camping and cooking.


Bright Fiber: High Speed Internet in the Mountains

SBC recently accompanied a team of community leaders from Nevada County on a visit to the California Public Utilities Commission in San Francisco to discuss an exciting local broadband project.

SBC nevadacounty cpucteam 2014 08 08The project, known as the Bright Fiber Network, would install direct, to the door, 1 gigabit Internet and data speed via fiber optics to more than 3000 customers in a 26 square mile area of western Nevada County.

That’s right, 1 full gigabit! To put that in perspective, it’s likely around 100-400 times faster than anything you have ever used if you live in the Sierra Nevada. You don’t have to be a geek (and we use the term affably) to understand what that means. This project would put western Nevada County on par with the few urban areas in the country with access to 1 gigabit per second service.

There are so many reasons this project is critical for western Nevada County. Speed drives economic development, creates redundancy in the local system to avoid broadband blackouts, supports the ability of local schools to participate in distance learning and testing, and boosts emergency service capabilities. Of particular importance to today’s Sierra Nevada, broadband speed creates critical infrastructure for attracting new business and retaining existing ones.

This project would be proof that we can get high speed service in our areas in a cost effective manner and that we are correct in believing that more can be done to initiate broadband access equally throughout the state. Unfortunately the Bright Fiber project is caught up in a bureaucracat glitch and stalled, which motivated nine people from western Nevada County to make the trek to San Francisco and say, “Hey, we matter up here and we are ready to go!”

The importance of broadband speed and connectivity is imperative in cultivating innovation in the Sierra. If you’re interested in effective and collaborative action, join us at SBC’s 20th Anniversary Conference, “Peak Innovation: The Next 20 Years” to foster the change you want to see in the Sierra. Together we can make this region an even better place to live and, particularly with availability of high-speed Internet, work. Space is limited, click here to reserve your seat at the table.