Betony Jones


Founder, Fourth Sector Strategies

Betony found her home in the Sierra Nevada and found her people in the Sierra Business Council. After graduate school, she was heading to Oakland to work as an environmental justice advocate, when a brief stay in Truckee during the snowy winter of 2004 seeded a lifelong passion for rural social, economic, and environmental sustainability and a dedication to the Range of Light. Seeing SBC as a model unique in the world, she joined the staff as a manager of the sustainable forestry program and then became Director of Program Development. 

Betony left the Sierra Business Council in 2009 to start Fourth Sector Strategies, a consulting firm dedicated to helping visionary leaders develop viable cross-sector solutions to complex challenges like climate change and income inequality. She lives in the Bay Area with her husband, two kids, and year-round garden.