Chelsea Walterscheid
Program Manager

Chelsea Walterscheid

Program Manager

 SBC Chelsea Walterscheid ProfilePic 2017 07

Chelsea is a new member of the Small Business Development Center.  Not new to the needs of small businesses, Chelsea worked with the Truckee Downtown Merchants Association, helping to promote local businesses as well as working on beautification projects and infrastructure improvements in Historic Downtown Truckee. She helped produce many successful fundraisers for the TDMA, including managing Truckee Thursdays.  Chelsea loves to show off Truckee's historic charm, so she is proud of her work producing a large, successful event right in the heart of her hometown.

Personal Highlights:

Chelsea was born and raised in Truckee and has always been passionate about Truckee's unique history.  She is a twenty + year volunteer with the Truckee Donner Historical Society, ran the Old Jail Museum for many years, and puts together the annual Old Timers' Picnic. Chelsea and her husband, John, have two teenagers who keep the family busy as members of the Truckee High Trap Shooters Club, Girl Scouts, and Boy Scouts.

Fostering a Community of Leaders

This year, I was thrilled to have the opportunity to participate in a program that has become an area institution: the North Lake Tahoe Truckee Leadership Program. Participants in the five-month program include members of the Tahoe-Truckee community from all walks and a variety of industries. Sierra Business Council has been sending staff for quite some time and this year was no exception. The value to an organization sending employees to a leadership class is immeasurable. Aside from the benefits advertised on the program’s website, there was the bonus benefit of getting to know and work with a cohort of area leaders that may not have crossed my path otherwise. I wondered what my skill was that would benefit my fellow classmates, what role I would play in the group dynamics. I didn’t wonder long, however, as it quickly became apparent my tales of Truckee’s past were a well-received niche looking to be filled.

Leadership ClassThere are many lessons and exercises in leadership throughout the course, but the main focus is a large project to be presented at the end of the program. Divided into smaller groups and provided with a hypothetical budget, the groups come up with an idea that might benefit or impact their community. Breaking out within the smaller groups was not just serving a research and production purpose, but gave members of the group the opportunity to learn more about each other and what each person’s role in the community is.

I decided to pitch my idea to the class. I wanted to find a way to pair my love of storytelling with my current work within the small business industry. Others in the class liked the idea, so we were one of five groups formed to take on and develop a concept. My group worked on a project designed to add positive, local content to different social media platforms using a historic event or industry and pairing it with a modern-day business or organization that has a similar goal or end product. The reader learns something about the history of their area at the same time as learning about a local business. In a time when social media can be discouraging and negative, we hoped to develop content that would inspire and serve a unifying purpose.

We named the project, “Echoes Past and Present” and developed a storytelling template. We told the story of Truckee’s ice industry and how the cold commodity served to bring California’s fertile produce across the country to places where it didn’t grow, enabling the state’s agricultural industry to boom. We paired the story with Tahoe Food Hub, a local organization that also brings food to places where it does not grow, providing a service that stimulates Northern California farm communities while servicing a population that does not have a lot of locally-grown food options. The stories are meant to foster pride in one’s area and couple it with information about local businesses and the people who inspire their mission.

The idea was well-received and I took pride in the way my group pulled off the concept and delivery. The leadership class provided us with tools to use as area leaders as well as a better understanding of what we are all working on as a community. I believe the facilitators of this program succeeded exceptionally in showing us that, together, we can service our community in positive and meaningful ways. Enhancing the leadership skills of our community members serves everyone, from individuals to employers to the community at large. We will put those skills to work as we move and shake throughout the Tahoe-Truckee area and wherever our paths lead us. Check out for information on next year’s program.